Never before in history, have we had so much “streamlining”, “efficiency” and “digitalization” with a promise of releasing more time for the core task – and never before have we spent more time on unnecessary things than now. At least according to Dennis Normark who together with philosopher Anders Fogh Jensen in 2018 publishes the book “Pseudowork – how we ended up being busy, doing nothing”. Based on interviews, statistics and research, Normark focuses on all the unnecessary tasks we fill the working hours with. All those meetings, reports, emails, registrations, PowerPoint presentations, metrics, policies and other self-employed tasks that prevent us from creating value, innovating and, above all, creating a meaningful working day.

Watch Normark on stage

Normarks talks and books are a provocative and eye-opening insight into the tasks we waste each other’s time with, and the simple changes employees and managers can implement to pull the rug away under administrative redundancy and delusions about what is actually important.

We are all busy, but what are we really busy with?

Dennis Normark is a well-known and highly sought-after Nordic based speaker. He is available for bookings throughout the world – online and offline.

Watch Normark on stage

His talks are a provocative and eye-opening insight into the tasks we waste each other’s time with, and the simple changes employees and managers can implement to pull the rug away under administrative redundancy and delusions about what is actually important.

Talk 1: Pseudowork – How did we end up being busy doing nothing.
Talk 2: Back to work – how to overcome pseudowork.
Talk 3: Bureaucracy – the corporate cancer and how to overcome it.

2024/02/29:

Currently Pseudowork is trending in South Korea. In 2023 it was the number one bestseller in humanities literature among the four largest online bookstores in the Country. The Korean Newspaper Hankook Ilbo (Korea Times) has investigated the phenomena of Pseudowork in South Korea and concluded that 47% of office workers in Korea struggle with useless and meaningless work, in a culture where people are expected to work long hours. Apparently doing nothing really important. Dennis has been interviewed for the Newspaper giving his perspective on Pseudowork in an Asian context and it expected that Dennis will give a talk in Seoul with the release of his book “Back to Work” in Korean this year. 

2024/02/21:

Dennis will be keynote speaker at this years HR conference, HRx, in Helsinki, Finland on the 14th of March

Dennis Normark is a well-known and highly sought-after Nordic based anthropologist, author and speaker. He works with international organizations such as Novo Nordisk, PWC, Fuji, IBM, L’Oreal, Microsoft, MSD, Shell, Smith + Nephew, Takeda, Vattenfall, Leo Pharma, Deloitte, Coloplast, Oticon, Roche, Maersk, Novozymes etc.

He is the author to 4 books focusing on Culture and Culturel differences. He has become known for his finely tuned ability in scientific communication and for not being afraid to popularize his field of research.